• Home
  • About
  • Gap X Nike Campaign
  • Columbia Records
  • Creative Direction
  • Harry's Redesign Concept
  • Oscars 200 Concept
  • Strike Magazine Design
  • Extras!
  • Home
  • About
  • Gap X Nike Campaign
  • Columbia Records
  • Creative Direction
  • Harry's Redesign Concept
  • Oscars 200 Concept
  • Strike Magazine Design
  • Extras!

HARRY'S PACKAGING REDESIGN CONCEPT

This was a redesign of a mens deodorant brand "Harry's", the new packaging of Harry's stands for a company that is gender-neutral, and producess candles known for the blends of musky and earthy fragrances, imparting a warm and natural ambiance to any setting. With ideals around inclusivity, Harry's aims to appeal to a wide-ranging audience, ensuring that their naturally scented candles are welcoming to everyone. 

FLAT LAYOUT

Matchbox design

CANDLE LABEL DESIGN

PROCESS

BLACK + WHITE FLAT

As part of my process I began to create the flat layout in black and white in order to focus more on typographical hierarchy and less on color and design details at the moment. This allowed me to get a solid grasp on the layout before jumping into color pallets. 

ORIGINAL PACKAGING & POSTER

The packaging remix was to include all text from the original item. To get a deeper understanding of the text included and typographical hierarchy. I had recreated a poster with one font to see how size and color effects how one reads through large bodies of text.  

Harrys packaging redesign: featured in LIgature 34

Ligature is a juried exhibition at the University of Florida that highlights outstanding student design works. 

Copyright © 2026 rachelfrenchman - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept